Cafe Cofee Day has listed itself as a business officially on Foursquare and has started offering Foursquare Specials including discounts and free coffee on subsequent check-ins across its outlets in Bangalore, according to TechKnots. This, and the fact that Facebook appears to be rolling out Facebook Places in India (according to The Next Web; hasn't worked for us on iPhone and Android devices), might signal the arrival of check-in apps and of an eco system revolving around them. More than just another social networking activity, integrating Check-in apps, which are essentially location based services and local businesses, opens up other prospects for users as well as for establishments. For businesses, it could be a less expensive and interesting marketing proposition to push brand loyalty, driving repeat usage and viral promotion by word of mouth. The Location Ecosystem: FourSquare, Latitude & Facebook Foursquare implemented location check-ins in 2009, and had this whole concept of points and badges, creating a leader board game like system for users on a social platform. It signed up businesses to offer actual rewards in form of discounts, priority service, reserved parking and other loyalty programs to users who check-in to their venues. It even lets brands that don't have a physical presence like a TV channel or a magazine offer rewards, tips and co-branded badges. Google launched its Latitude service way back in 2009, which enabled people to share their location with their online friends, bringing a social element into its navigation service. It recently introduced the check-in feature similar…
- Allahabad HC Declines Man’s Request to Quash Criminal Proceedings for Facebook Posts Against Indian PM, Army December 11, 2023
- UK competition regulator to look into Microsoft, OpenAI partnership December 11, 2023
- India’s Data Consumption Soars in 2023: TRAI Report Highlights December 11, 2023
- Interview: Advocate Chaitanya Rohilla on why he filed a petition against deepfakes at the Delhi High Court December 11, 2023
- EU countries reach provisional agreement on the Artificial Intelligence Act December 11, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.
Straw man fallacy: IT Ministers’ defence of government exemptions in data protection law misses the point
Both the IT Minister and the IT Minister of State have chosen to avoid the actual concerns raised, and have instead defended against lesser...
The Central Board of Film Certification found power outside the Cinematograph Act and came to be known as the Censor Board. Are OTT self-regulating...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...