wordpress blog stats
Connect with us

Hi, what are you looking for?

Behavioral Retargeting Co Vizury Raises Series A Investment From Ojas, Inventus

Vizury Interactive, an online advertising solutions company, has a Series A round of funding from Ojas Ventures and Inventus Capital Partners. The size of the deal and fund deployment plans have not been disclosed. Gautam Balijepalli of Ojas Venture Partners and Parag Dhol of Inventus Capital will join Vizury’s board.

Vizury And Behavioral Retargeting

This is a particularly intriguing investment: Vizury is a behavioral retargeting firm, which promises higher return on investment for advertisers by targeting ads to consumers on the basis of their online behavior. Vizury’s Visitor Relationship Management(VRM) solution lets advertisers identify drop off visitors, study their online behavior and usage pattern and target them even when they leave the web site through customized dynamic banner messages for every drop-off user. Vizury will use the funds raised to expand its client base in India and internationally, and enhance its platform. This type of product operates best on a larger scale of deployment.

According to its website, Vizury’s clients include Cleartrip, Jet Airways, Yatra.com, Club Mahindra, TravelGuru and Ctrip.com in the travel domain; Kotak, SBI Card, HDFC Bank, ShareKhan and Policybazaar in Banking and Financial services; FutureBazaar, Indiaplaza, Jeevansathi.com, Lenovo, SnapDeal, HungryZone and Naukri.com in E-Commerce and Yahoo Small Business and Jochen Schweizer in the International segment. Note that these are typically performance based advertisers, who tend to measure cost per lead for their promotional activities.

Case studies present on Vizury’s website suggest it can engage visitors who used to come to the site but leave it without using it, by creating and targeting  attractive messages, by showcasing multiple types of campaigns, and then customizing the landing page that the visitor clicks on, to improve conversion rate.

– Ojas Ventures Exits Mango Tech, Qualcomm Buys 2 Software

Advertisement. Scroll to continue reading.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.


This article addresses the legal and practical ambiguities in understanding the complex crypto ecosystem in India.


It is widely argued that the PDP Bill report seeks to discard the intermediary status of social media platforms but that may not be...


Looking at the definition of health data, it is difficult to verify whether health IDs are covered by the Bill.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ