wordpress blog stats
Connect with us

Hi, what are you looking for?

Updated: Balaji Telefilms To Sell Its Online And Mobile Business

Feb 24th 2011: So, the sale is on: Balaji Telefilms’ shareholders have approved the sale of the Internet and Mobile business, and with a 86.71 percent majority. Note that only 177 polls were cast for this resolution, and 150 of them were in favor of the sale, 23 against; the results were declared on February 18th 2011. Details (pdf)

Earlier (Jan 17th, 2011): Production company Balaji Telefilms will look to sell three of its business divisions – Internet, Mobile and Education; this move comes a little over three months after its CEO for New Media, Uday Sodhi, left to join recruitment portal HeadHonchos.com as CEO.

Internet: Balaji’s Internet division recently relaunched its entertainment recruitment portal Hoonur.com as a social network, allowing television aspirants to showcase their talent online, and hunt for jobs. Hoonur competes with similar portals from other production companies:

K Sera Sera Productions owns the portal KMediaTalent, while Rajshri Media appears to have recently launched RajshriTalent. As of March 31st 2010, Hoonur claimed to have over 50,000 portfolios, and 300,000 photos, video and audio tracks. Balaji New MEdia also produced an online show Bol Niti Bol, based on LonelyGirl15.

Mobile: In FY10, Balaji Telefilms produced over 70 hours of made for mobile audio and video content – Devotional, humor, Mythology, Jokes, and “youth oriented fiction” – for distribution as mobile value added services, with content live with telecom operators MTS, Virgin, Idea, Aricel, Airtel, BSNL (on BSNL 3G as well), Loop and Reliance, as well as VAS companies like Spice, OnMobile Global and IMI Mobile*. For Aircel, it also produced a TV show called Kriminal Kaun. It also produced a devotion focused iPhone Application on Lord Ganesha, with stories and devotional songs.

Advertisement. Scroll to continue reading.

Our Take

Firstly, it’s a little surprising to see Balaji looking to sell the new media businesses so early in its lifecycle, especially since there appears to be a shift it power towards content licensees on the mobile. Perhaps the time for made for mobile content hasn’t quite arrived, but Balaji Telefilms would need to keep its cost of production for new media low.

We do hope that this doesn’t mean the end of New Media initiatives from Balaji Telefilms – content from their TV Shows would fit well into a summarized, excerpted TV show model, and perhaps they should consider licensing their content for new media, instead of investing in production.

*

A lot happening at media company owned digital businesses, this last month:

Shine.com To Be Merged Into HT Media
– Web18 To Be Merged Into Network18; To Settle With Nokia Growth Partners

Advertisement. Scroll to continue reading.

Our Balaji New Media coverage:
Hoonur Relaunches As Social Network
Updated: Uday Sodhi Joins Upstart Job Portal HeadHonchos.com As CEO
Balaji New Media CEO Uday Sodhi On Hoonur.com, Mobile Content Initiatives
Updated: Balaji Telefilms Launches Made For Mobile Detective Series On Voice With Aircel
Balaji Telefilms To Launch Online Fiction Show On YouTube, Rediff And Mid-Day.com

Disclosure: IMI Mobile is an advertiser with MediaNama

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

While the market reality of popular crypto-assets like Bitcoin may undergo little change, the same can't be said for stablecoins.

News

Bringing transactions related to crypto-assets within the tax net could make matters less fuzzy.

News

Loopholes in FEMA and the decentralised nature of crypto-assets point to a need for effective regulations.

News

The need of the hour is for lawmakers to understand the systems that are amplifying harmful content.

News

For drone delivery to become a reality, a permissive regulatory regime is a prerequisite.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ