Yep, another one with an eye on 3G: Alva Brothers Entertainment, the media holdings company that owns Matchbox Films, production house Miditech, broadcast company Real Global Broadcasting, has launched a digital division to develop properties for the web, interactive and mobile segments, across lifestyle, education and infotainment categories, for the group as well as for syndication. It will focus on its upcoming food channel FOOD First, to build interactivity. Shruti Gupta, former head of content for NDTV's Mobile Value Added Services has been Business Head (Digital) at Alva Brothers Entertainment; in a statement, Gupta said that ABE is looking to do specialized content for mobile and computers screens, and more than just repurposed content (ED: which has been the norm, largely because it's cheaper than doing made for mobile content), and eying localized content in local languages. So, what should we expect: Cooking…
