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Airtel Q311: Rs. 340 Cr On Rebranding; India ARPU At Rs. 198, MoU Down, Churn Up

Airtel has reported consolidated revenues of Rs. 15756 crore for the quarter ended December 31st 2010, up 52.9% year on year, largely on the back of the addition of its Africa revenues, as the company reported an EBITDA margin of 33.8%. Its India and South Asia revenue grew 13.7% year on year, and reported an EBITDA margin of 37.3%. Net Income for Bharti Airtel was Rs. 1303 crore (down sequentially from Rs. 2195 crore the previous quarter), with India and South Asia reported net income of Rs. 1828 crore, again down from Rs. 2195 crore the previous quarter. Airtel has almost 200 million mobile customers at present - around 152 million of them in India, 42 million in Africa, and almost five million in Bangladesh and Sri Lanka. In India, it has 3.3 million Telemedia and 4.9 million Digital TV customers. Download: Press Release | Quarterly Report | KPI Rebranding Costs Over the last few months, Airtel went through a rebranding exercise, not just rebranding Zain Africa as Airtel, but also launching a new logo and theme across its markets. All in all, Airtel spent Rs. 340 crore on rebranding, across India, South Asia and Africa. India & South Asia Airtel doesn't disclose specific revenue information for India, but its revenue from the South Asia Region (India, Bangladesh, Sri Lanka) grew 3.88% quarter on quarter, and 13.7% year on year (albeit with the addition of revenues from Warid Bangladesh). In the recent months, Airtel announced key initiatives in the mobile…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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