wordpress blog stats
Connect with us

Hi, what are you looking for?

Affle Partners D2 Communications For Strategic Alliance

Mobile messaging and advertising company Affle has entered into a strategic agreement with Japanese mobile advertising firm, D2 Communications, which is a subsidiary of NTT DOCOMO in a JV with Dentsu, to provide mobile advertising solutions to companies across Asia. According to the press release, D2 Communications has also invested in Affle in order to deepen its relationship and establish a long term commitment to this partnership. The details about the investment have not been specified.

As a part of the partnership, Affle and D2 Communications will work together to develop marketing solutions for brand owners. The two would explore future partnerships through which Affle could launch its products in Japan and also replicate D2 Communication’s mobile advertising model in other Asian markets like India, Indonesia and China amongst others.

Affle’s products and services for mobile phones include SMSLive, which is the next version of its SMS2.0 app, Pinch Instant Messenger,  and Coufon which delivers discounts and promotions on mobile phones. In addition to deploying advertisements on its own apps, it also power sells ads on networks of other mobile operators and companies including Airtel (powers advertising on voice services, SMS services, bills and everything outside of Airtel Live), Tata, NDTV Convergence and Mobile ESPN.

– Previous Investments

In 2010, Japan’s Itochu Corporation had picked up an undisclosed minority stake in Affle Holdings, a Singapore based holding company for Affle. In 2009,  Microsoft had acquired almost 20% stake in Affle. Previous to that, it had raised $10 million in all. Other investors include BCCL (Times Of India Group) and Centurion Private Equity. Affle had also rasied a Series A round from undisclosed PE companies based in the Asia-Pacific region.

Note: we’ll have more on their acquisition plans shortly

Advertisement. Scroll to continue reading.

Related:

Affle Launches Smartphone Messenger Pinch At $0.99
#VASAsia: Affle To Launch SMS Live & Pinch; New Offices
– Affle Raises Strategic Investment From Japan’s Itochu Corp; Deployments
– Affle Sells Close To 20% To Microsoft; Valuation Delay; Acquisition Plans
– NDTV Convergence Outsources Mobile Ad Sales To Affle For A Minimum Guarantee For 2 Years
– Affle Integrates Bookmarking, Calendar Options On SMS2.0

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

While the market reality of popular crypto-assets like Bitcoin may undergo little change, the same can't be said for stablecoins.

News

Bringing transactions related to crypto-assets within the tax net could make matters less fuzzy.

News

Loopholes in FEMA and the decentralised nature of crypto-assets point to a need for effective regulations.

News

The need of the hour is for lawmakers to understand the systems that are amplifying harmful content.

News

For drone delivery to become a reality, a permissive regulatory regime is a prerequisite.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ