Yahoo India has launched an education site, providing information on colleges, courses and exams in India. While the portal doesn’t appear to be integrated with Yahoo News, it does offer a brief of all courses and colleges, but attempts to bring interactivity to the discourse by adding Forums, Ratings and Answers for each college and course type: as an example, see this college and this course type. Only those with a Yahoo account can comment or rate. They’re seeding discussions by posting content themselves. Users can also filter colleges for a particular course by city. Yahoo doesn’t yet have much exam related information, though.
Yahoo’s education initiative competes with the likes of Info Edge owned Shiksha, HT Media owned HTCampus, Indiatimes* owned EducationTimes, Educomp owned StudyPlaces; other ventures in this domain include PagalGuy.com (one of the earliest online education related ventures in India), Sequoia Capital funded former-social-network Minglebox.com, Coolavenues.com, MBAUniverse.com, Accentium owned StudyNation*; Media company Malayala Manorama also has ManoramaHorizons. Like we said, it’s a crowded space.
The advantage that media sites like Yahoo India, Indiatimes and Hindustan Times have, is that they generate a lot of traffic from their other verticals, or, by virtue of their email usage. Adding new verticals increases pageviews, and opportunities to monetize the usage through transactions. Keep in mind that costs need to be kept down.
Update: as a reader points out to us in the comments, the content for “”colleges, courses, exams feeds” at Yahoo India Education is provided by MingleBox.com.
– Accentium, promoted by my cousin Vivek Pahwa, owns StudyNation.com.
– Indiatimes is an advertiser with MediaNama