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Nokia Ends Ovi Music Bundling In Most Markets; Launches Hindi Ovi Store

Nokia is ending its bundled Ovi Music Unlimited offering in most markets across the world, but will continue with 12 month subscriptions in India, reports Reuters. Ovi Music Unlimited, Nokia's answer to Apple iTunes, offers consumers in India 12 months of access to 4 million DRM protected songs. The service, which will phased out in 27 countries, will also continue in China, Indonesia, Brazil, Turkey and South Africa. As per a recent PTI report, the service offers four million tracks from across 19 genres, in partnership with Indian Music Industry (IMI) and Hungama, among others. Readers should note that Hungama has its own music download service at Hungama.com, with DRM protected music. Ovi Music Unlimited was launched in India in April last year, which, if you look at it in the context of the Reuters report, makes the timing of the PTI report appear rather odd. * Nokia has also launched the Ovi Store in Hindi for users of some of its Series 40 handsets - like the Nokia X3-02 or Nokia C3-01, the Nokia 6300, and updated its web and mobile web interface as well, the company said in a blog post. Subsequently, the language interface will also be launched for its new Symbian devices. We tried the Ovi Store on a Nokia X3-02 and found that - despite updating the Ovi Store - the Hindi interface was not available for the mobile application. It it did work for the mobile Web, and the web. Currently, Hindi is the only Indic language available…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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