wordpress blog stats
Connect with us

Hi, what are you looking for?

Mirchi Mobile Launched On Reliance & BSNL; Who Governs Mobile Content?

‘Mirchi Mobile’, the Mobile radio service from Radio Mirchi and Spice Digital has now been launched on Reliance and BSNL. The product allows mobile subscribers to tune-in to content created and designed by Radio Mirchi, but not a rebroadcast of FM Radio, by dialling a short code 59830 on their mobile phones. According to Shehzad Azad, Chief Content & Alliances officer of Spice Digital Radio Mirchi the service is available in 15 different languages.

Nikhil adds: Now we know that content available on traditional broadcast media is government by the Ministry of Information and Broadcasting, and as we’d reported earlier, rebroadcast of FM on mobile was not permitted because of potential issues with FM licensing. But there is a larger question now, taking into consideration the recent (now revoked) ban on video calling and the enforced Mobile TV broadcast of Doordarshan: does mobile content come under the ambit of the Ministry of Information and Broadcasting? While Mirchi Mobile may just be music and VJ-speak, what about made for mobile content? Will Cooddose.com’s channel on Apalya, which is mobile and web only, also be governed by Mobile content?

It’s not very difficult or expensive to set up an IVR based voice channel, a scaled down version of Mirchi Radio. But who governs it? With telecom emerging as a media platform, licensing and regulation of the medium won’t be too far behind. Question is, what about the Mobile Internet?

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...

News

Releasing the policy is akin to putting the proverbial 'cart before the horse'.

News

The industry's growth is being weighed down by taxation and legal uncertainty.

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ