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Just Eat Picks Up Majority Stake In India’s Hungry Zone; To Invest $5-10 M

Hungry Zone, Bangalore based a Indian Angel Network funded restaurant table booking site has sold majority shareholding to UK based online takeway ordersing service Just-Eat. Just Eat will invest $5-10 million in Hungry Zone over the next three years.

HungryZone was launched as Hungry Bangalore, but later expanded operations to other cities: Bhopal, Kolkata, Chandigarh, Delhi, Goa, Indore, Hyderabad, Jaipur and Mumbai. However, on going through its Delhi site, it appears that Hungry Zone provides mainly has user generated reviews of restaurants, and has limited (if any) table booking options in the city. When it comes to restaurant reviews, HungryZone competes with Info Edge funded Zomato (previously FoodieBay), which operates in Delhi, Mumbai, Bangalore, Kolkata and Pune, as well as Network18 owned Burrp.com, TimesCity.com from Indiatimes*.

Just East claims to generated GBP 200 million in revenue per year for the restaurant industry. Hungry Zone, is a fraction of that size, and claims to place 10,000 home delivery orders and 16,000 table covers a month generating $1 million in revenue for the restaurant industry.

Hungry Zone was founded in July 2006 and claims to service online home delivery orders from over 650 restaurants serving over 40 different cuisines, and claims to have 100,000 registered. Just Eat operates in the UK, Denmark, Sweden, Belgium, Spain, Netherlands, Ireland, Norway and Canada, and with this acquisition, adds India to its portfolio.

*Disclosure: Indiatimes is an advertiser with MediaNama

Related:
Restaurant Directory Foodiebay Raises Up To Rs. 4.7 Crore From Info Edge (Naukri)

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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