wordpress blog stats
Connect with us

Hi, what are you looking for?

, , ,

eBay India Launches Social Shopping

eBay India has launched a group buying section, called Social Shopping. It offers discounted deals for buyers in Mumbai and Delhi/NCR regions where one can pay a minimum entry price to book the deal and be counted amongst a group.

How it works

If the sale reaches its target number of buyers chosen by the merchant in the given period of time, all who signed up become eligible and need to pay the remaining amount directly to the merchant before the expiry date of the offer. If the buyer count does not reach its assigned limit, the minimum price is refunded. The section has a Countdown timer to indicate the days, hours and minutes remaining as well as a number of buyer indicator. Users can also share the deal on Twitter, Facebook and via e-mail. At present it only offers one deal a day.

A few points worth noting:

– Late Entrant: Although group buying in India is still at a nascent stage,  eBay India is a late entrant considering players like Deals and You, Taggle, Buy The Price and SnapDeal are already promoting group buying and daily deals.
– Leveraging Existing User Base: The difference is that eBay India already has a fairly large existing user base that it can leverage for daily deals, while others will have to spend substantially more on marketing.
– Group Buying vs Daily Deals: Not all daily deals sites offer group buying, wherein the deal becomes active after a certain minimum customers confirm the buy; most are still daily discounted deals. At present, SnapDeal, Indiatimes Active Deals do daily deals, while Taggle, eBay India, BuyThePrice. SoSasta, which GroupOn acquired recently, does a mix of both.

Advertisement. Scroll to continue reading.

Related:

– Group Buying Moves To TV: Cellcast Launches Bargain TV Show
What’s The Deal With The Group Buying Space In India? One HUGE Positive
Harish Bahl On The Group Buying Space In India And The Wanamo Acquisition
Dealsandyou Not Raising Fresh Funding Yet; Gaurav Kachru Joins As CEO

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ