Mobile content company Apalya Technologies has raised $7.5 Million from IndoUS Venture Partners, IDG and Qualcomm, in a Series B round of funding. This is the third round of funding for Apalya, which had raised $3 million from Qualcomm Ventures and IDG Ventures India in October 2009, and an angel round from the Mumbai Angels in 2008. Apalya delivers television content over mobile networks to subscribers in India, by white-labelling its application for telecom operators, for a cut of the channel subscription fee paid by subscribers to telcos. It entered the market early, and when hardly anyone was looking at mobile video streaming (over slow EDGE networks), Apalya inked non-exclusive content deals with TV channels and established a distribution network with almost every telecom operator: Tata Teleservices, Virgin Mobile, Reliance Communications, MTS / Shyam Sistema, Bharti Airtel, Idea Cellular, Vodafone, Aircel, BSNL and MTNL. Why Apalya Needs The Money Quite simply, because the revenues from 3G video content business currently don't justify the costs that Apalya. According to filings made by Apalya with India's Registrar of companies, its costs went up significantly during the financial year ending March 31st 2010: While its revenues increased by 166.64% to Rs. 3.28 crore, its expenses went up over 233% to Rs. 9.9 Crore. This is largely on account of its cost of services increasing to Rs. 5.15 crore, and personnel costs going up almost 3 times to Rs. 2.5 crore. All this, when its revenues were only Rs. 3.23 crore. Over the comping months, Apalya…
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