Educomp, an Indian education solutions provider has tied up with Qualcomm funded console company Zeebo Inc and interactive content and animation studio Lakshya Digital to form a joint venture – Zeebo India.
What They Plan To Do
Zeebo has a gaming and education console which uses 3G for delivery of content; in India it will be converted into a 3G enabled education and entertainment system, and Educomp and Lakshya Digital will provide relevant content. Educomp will make its library of educational content available, and Lakshya plans to develop fresh content. Connected to any TV set, the console will provide Internet connectivity, email, downloadable family oriented games and the ability to connect with friends,family and teachers. Zeebo India will also work closely with Indian publishers and developers to spur the creation of third party content and applications designed specifically for the Indian market. Dib Chaudhuri, co-founder and President of Lakshya Digital, will join Zeebo India and will lead Zeebo’s efforts there.
The JV partners will make an investment of $4 million, Shantanu Prakash, CEO of Educomp tells PTI. The system will be priced at below Rs. 5000, and the JV will seek to partner with telecom operators, retailers and schools for the service.
Nikhil adds: My take on this is that Zeebo doesn’t have a chance unless it looks to replace existing Set Top Boxes, and incorporates DTH or Cable TV; India’s not exactly a TV-Internet market (is there any such market in the world?) and multiple set-top-boxes in one-TV homes just won’t work. IPTV isn’t taking off in India: it’s on the back-burner for most telcos, and isn’t even under consideration for most consumers. Zeebo recently launched in China as well, so this could well be a ‘lets get into emerging markets and raise funds’ strategy.