In Part one of this interview, conducted a couple of weeks ago, Anil Pande, Head (VAS) for Reliance Communications spoke about companys approach to 3G services, on deck versus off deck services, applications and rural services, and RCOM's 3G Innovation Lab. In Part Two, he speaks about m-commerce, relationship with Reliance Entertainment, whether RCOM would consider launching ad-supported SMS, and the challenges of a multi-SIM environment. MediaNama: Which are your top circles in terms of VAS revenues? In terms of AGR, Mumbai is top, followed by Delhi and Maharashtra. Any variance in terms of VAS? Anil Pande: It will be the same. But if you're looking at percentage of VAS with respect to the voice revenue, the skew is different: in the Eastern and Northern belt, the percentage is higher. To West and South is the least. MediaNama: How is m-Commerce doing for you? You'd tied up with ATOM a year ago, so what kind of transactions have you seen? Anil Pande: It isn't spectacular in terms of number of transactions. In terms of information, it is doing well. We launched banking information 6-7 years ago on RWorld with 6 banks. You could check balance, order a draft, check book, stop a cheque. Just not purchases or fund transfer. We launched fund transfer with ICICI bank a year and a half ago. In all of these, the number of transactions have been very low. IRCTC Railway Tickets on mobile are fairly low - for all telecom operators put together, Railway…
