Mobile operator Tata Teleservices, has launched a mobile remittance service for the customers of its CDMA business, Tata Indicom. They’ve tied up with eSSecom to offer CellPay services, which allow a direct debit to a customers bank account, as well as through credit card. The service is, as per the release, available with customers of banks that CellPay has tied up with, but there is no mention of the participating banks on eSSecom’s website. This appears to be a pilot, since it is available only for customers post-paid mobile subscribers of the company in Karnataka, as per the release.
Customers have to get a new PIN number (yes, yet another PIN number) by calling the CellPay IVR. From there on, they can make payments via SMS and via a mobile application. In the statement, Sanjeev Khera, Regional Head (South Hub) & COO for Karnataka Circle for Indicom says that the service will work as a payment gateway service application on their phone. We wonder if Tata Indicom has plans to enable off-deck billing and purchase of content and services, through direct debit.
The other thing to note, is that the CellPay service appears to be registered by eSSecom. CellNext, which was acquired by ValueFirst messaging, also runs a payment services business call CellPay. Not the same, is it?