NetAmbit, a Financial Services Distribution Company is acquiring RupeeTalk, a personal finance portal. NetAmbit will use RupeeTalk to being an "Internet enabled model for fulfillment of leads", the company has said in a press release. NetAmbit, a Bessemer Venture Partners (BVP) and Helion Venture Partners backed company, distributes distributes financial products to its customers through Direct Marketing Model, Branch Model, Digital - Internet & Mobile. Rupeetalk allows comparisons on financial products online, has personal finance content, providing information on insurance, loans, credit cards, mutual funds, fixed deposits etc, so there's a fit for NetAmbit to expand its offering. NetAmbit claims to have grown from 13 to 140 locations between FY06 & FY09, with business sourced by the company, by 12 times in three years. RupeeTalk claims that it gets around 150,000 visitors a month, 1 million pageviews, and has a…
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