Mobango, a free mobile applications marketplace which People Infocomm (Mauj) acquired earlier this year, has announced a partnership with Inneractive, allowing apps developers with the Mobango store to deploy an ad platform: Inneractive’s “MMM (Make More Money)” platform aggregates over 55 ad networks worldwide, allowing publishers to make money from in-app advertising. Inneractive claims to have fill rates of as much as 90%, eCPM of $3 and clickthrough rates (CTRs) of 5%.
Inneractive 25% marketshare for in-game advertising on Nokia’s Ovi portal, and 7 of Ovi’s top 10 apps being powered by Inneractive’s ads. At over 1 million app downloads a day, Mobango’s distribution ability isn’t insignificant, and we’ll have more with Mauj on how Mobango benefits from this deal: Inneractive claims that its partner developers are making as much as $30K a month from in-app ads, so will Mobango get a share of revenue? Downloads on Mobango are free, so the business model for Mauj is essentially around white labelling the app store for telecom operators, or getting ad revenue.