Mobango, a free mobile applications marketplace which People Infocomm (Mauj) acquired earlier this year, has announced a partnership with Inneractive, allowing apps developers with the Mobango store to deploy an ad platform: Inneractive's "MMM (Make More Money)" platform aggregates over 55 ad networks worldwide, allowing publishers to make money from in-app advertising. Inneractive claims to have fill rates of as much as 90%, eCPM of $3 and clickthrough rates (CTRs) of 5%. Inneractive 25% marketshare for in-game advertising on Nokia’s Ovi portal, and 7 of Ovi's top 10 apps being powered by Inneractive’s ads. At over 1 million app downloads a day, Mobango's distribution ability isn't insignificant, and we'll have more with Mauj on how Mobango benefits from this deal: Inneractive claims that its partner developers are making as much as $30K a month from in-app ads, so will Mobango get a share of revenue? Downloads on Mobango are free, so the business model for Mauj is essentially around white labelling the app store for telecom operators, or getting ad revenue. Related: - Mauj Acquires Mobile Storage, Apps & Content Site Mobango; A Question
- Summary: India’s new guidelines for online reviews on e-commerce platforms December 5, 2022
- All Real-Money Online Games May Come Under Indian Government’s Proposed Gaming Regulation: Report December 5, 2022
- New guidelines for PLI scheme on drones but MCA yet to regularise drone usage December 5, 2022
- Telegram Once Again Discloses User Information In Copyright Case At Delhi High Court December 5, 2022
- ITI submissions: what are the policy barriers faced by US tech businesses in India? December 5, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...