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Indiagames Inks Airtel DTH Deal; Tees Mar Khan Game Across PC, IVR, Mobile, DTH

UTV Indiagames has inked a deal to power the gaming zone on Airtel Digital TV: this is similar to a deal that Indiagames had inked earlier with Reliance BIG TV DTH in January this year, thus paving the way for mobile game aggregators and distributors to enter the DTH game distribution business. Hungama Digital Media powers gaming on TATA Sky DTH.

In addition to getting the platform business, Indiagames has also launched the game for the movie Tees Mar Khan across Mobile, PC, IVR and DTH. The gameplay, according to the press release, involves the robbing of banks, museums and a train, each level based on the movie itself. Indiagames shared a video of Level 3 with us.:

We’re particularly curious about how they’ll deploy the game on Audio; a previous deployment of audio gaming: Cwicket from Dialify. Update: Nikhil Soman, Founder of Dialify informs us that they’ve produced the Tees Mar Khan IVR (Audio) game.

Tees Mar Khan is scheduled to release on 24th December 2010. It’s worth noting that the movie is being distributed by UTV Motion Pictures, a sister concern of UTV Indiagames.

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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