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Updated: ICC Launches Online Cricket Archive; Media Guidelines For 2011 World Cup?

Update: We we received an approval today that allows us to access the archives; tried to view a random sampling of matches, and found that a majority of the matches were not available for preview. Additionally, so specific prices for buying archival are mentioned: you can only request a quote. From what we could tell (given that most matches couldn’t be viewed), the content provided is from ESPN-STAR Sports.


Earlier: The International Cricket Council, just a couple of months prior to its showcase World Cup event has launched a website ICCArchive.com, with an archive of broadcast footage from all of its events. MediaNama has registered for access to the archive, but our registration is pending approval, so we’re unable to give you more information on pricing of content, and the interface.

The site, managed by ESPN-Star Sports (ESS) will target broadcasters, documentary film makers and media houses as potential targets. The archive will be in ESS’s office in Singapore, and a mirror library will be kept in the ICC headquarters in Dubai. According to a statement, archives include footage from “all of the ICC’s televised events, such as the ICC Cricket World Cup, ICC World Twenty20, ICC Champions Trophy, ICC Women’s World Cup, ICC U19 Cricket World Cup and many others”.

I think it will be worth taking a look at the ICC’s media guidelines for the World Cup, to get a sense of the restrictions that are placed upon journalists and news channels, regarding usage of archival clips. If they already have archival footage from past editions of the World Cup (from news clips), will they still have to pay to showcase those clips?

Remember that in the past, the IPL has attempted to impose significant restrictions on Media coverage of the event, only to withdraw some of the norms. Our coverage:

Game On! News Channels To Give IPL 3 A Miss
Indian Premier League Changes Terms For Digital & TV Coverage
– Guidelines For IPL 2
– Guidelines For IPL 1 (contentSutra)

An aside: the ICC Archives are hosted by ESPN Star Sports, but the video promoting the archives is hosted at Yahoo India. Yahoo India has the online rights for the tournament, though we’re not quite sure of how exactly it benefits them:

Advertisement. Scroll to continue reading.

Yahoo Inks 3 Yr Exclusive Content Deal With ICC; How Exclusive Is Exclusive?

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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