wordpress blog stats
Connect with us

Hi, what are you looking for?

, ,

Hungama Ties Up With Aptech To Offer Education Content

Hungama Digital Media is now looking beyond entertainment; with Indian telecom operators now launching 3G services in the country, Hungama has tied up with Aptech to offer educational content, Neeraj Roy, MD and CEO of Hungama told MediaNama at the sidelines of the IAMAI Digital Summit. Roy declined to comment on the type of content they’re looking to do, saying that it’s too early to give any details. Aptech, alongwith NIIT, is among India’s leading providers of computer education. Some industry execs we spoke to at the conference said that Hungama has also been on the lookout for video content related to education. Not unexpected.

Hungama has licensed a fairly substantial portion of the entertainment content in India, not just through a deal with T-Series, but also additional deals with BIG Music, UTV, Yash Raj Films and Eros Entertainment. This gives Hungama the leverage to sign distribution deals with telecom operators in the country, for whom Caller Ringback Tones is a key revenue stream. Hungama appears to be now be leveraging the same distribution arrangements to offer education content. Our take is that this is an excellent move from Hungama – entertainment might be key, but people might more willing to pay for utility content, and apart from Nokia Life Tools suite of content and Reuters Market Light, there is really very little utility content available.

Hungama To Sell Music Coupons At Sify Cyber Cafes
Turner Inks Cross-Platform Content Deal With Hungama; Online Store, Mobile Pay

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like


Mobile number porting requests increased by 28.7% to 7.53 million requests in July 2020, compared to 5.85 million porting requests reported in June 2020....


While Reliance Jio added 2.5 million active connections in July, Vi, formerly Vodafone Idea (down 3.8 million) and Airtel (down 0.45 million) saw declines....


Telecom infrastructure company Bharti Infratel has decided to proceed with its imminent, but long delayed, merger with Indus Towers, the company said in a...


In-flight internet services should be available only over Wi-Fi and only when a flight reaches an altitude of 3000 metres, India’s civil aviation regulator...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ