wordpress blog stats
Connect with us

Hi, what are you looking for?

, ,

Hoonur Relaunches As Social Network


Hoonur.com, the talent search platform launched last year by Balaji Telefilms has relaunched itself as a social network. In its previous avatar, Hoonur allowed users looking for jobs in the TV industry, and showcase their portfolio online, and was similar to a job portal. The current format goes beyond a job portal, and allows talent seekers to connect with each other. In addition, Hoonur has launched celebrity profiles, featuring TV stars: Karan Kundra, Kritika Kamra, Arjun Bijlani , Binny Sharma, Nishant Malkani and Shilpa Anand have signed up exclusively with Hoonur.

While there is little differentiation in bringing celebrities on to a social network anymore (they’re on Twitter, iTimes*, BigAdda, ibibo… everywhere), on Hoonur, it would be a means to an end: celebrities on a talent showcase platform would help attract jobseekers. Additionally, jobseekers can get their own vanity URL, and choose to follow stars and production houses for updates on casting calls and shows. It’s far more comprehensive than what Hoonur was in its initial format. Remember that Balaji Telefilms is among India’s most successful TV production houses.

From a user perspective, Hoonur is now trying to allow them to create their personal brand, with personalized pages, (background themes and colors), multimedia showcase, fans, friends, popularity meter, vital statistics, recommendations, etc. The personalization element, as well as the opportunity to interact with stars is an approach similar to what made MySpace big, even though that more was about bands and music. For Indian users brought up on Orkut and Facebook, and with few avenues to showcase their talent, this could well grow. Scale will be tricky: Hoonur will be hard pressed, though, to bring users not looking for a job in the entertainment business on board.

And there is competition: We weren’t aware of this, but last year, K Sera Sera entertainment also launched their entertainment talent network.

Balaji New Media CEO Uday Sodhi On Hoonur.com, Mobile Content Initiatives
Updated: Uday Sodhi Joins Upstart Job Portal HeadHonchos.com As CEO
Balaji Telefilms To Launch Online Fiction Show On YouTube, Rediff And Mid-Day.com
Updated: Balaji Telefilms Launches Made For Mobile Detective Series On Voice With Aircel

Advertisement. Scroll to continue reading.

Disclosure: iTimes is owned by Indiatimes, which is an advertiser with MediaNama.

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



While the market reality of popular crypto-assets like Bitcoin may undergo little change, the same can't be said for stablecoins.


Bringing transactions related to crypto-assets within the tax net could make matters less fuzzy.


Loopholes in FEMA and the decentralised nature of crypto-assets point to a need for effective regulations.


The need of the hour is for lawmakers to understand the systems that are amplifying harmful content.


For drone delivery to become a reality, a permissive regulatory regime is a prerequisite.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ