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Yahoo News Rolls Out Beta Design: Personalization, Social, Blogs

Yahoo has rolled out the beta version of its news site, apparently to coincide with CEO Carol Bartz' visit to India. Yahoo News India, in its current form, wears a pre-2004 look, and never received the makeover that Yahoo News US did. Some noticeable changes: - More of a visual experience: The new site offers users a far more visual experience on the homepage, and less headlines to go through, which means less scrolling as compared to the current US version of the Yahoo News homepage; the current India homepage looks archaic, so this is a welcome change. Straight up, Yahoo displays the top three stories of the moment as images, while also offering users the most popular news stories on the right. There's a 728x90 banner for advertising in the first scroll, which looks rather odd, not really fitting into the design. The photo gallery is also displayed more prominently on the homepage now. - Homepage content not sorted by source: One significant change to the homepage, is that Yahoo isn't sorting out news by source (Reuters, ANI, PTI, AP etc), instead focusing on the top three headlines for each segment. The segments - National News, World News, Business, Sports etc are in a two column format, while earlier they were in a single column, which meant that the page was longer. Just two ad units on the current Yahoo News homepage means that ad rates might well be pushed up. - More personalizedYahoo claims in its intro to the…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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