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Vodafone India ARPU Down 7.3% To Rs. 177 For Q2-11

Vodafone India has reported a 14.7% increase in revenues, including a 2.3 percentage point benefit from Indus Towers, the Group’s network sharing joint venture, for the half year ended September 30th 2010, if you don't take into account foreign exchange fluctuations. The growth, according to the company, has been driven by a 42.7% increase in the average mobile customer base and strong usage per customer partially offset by a fall in the effective rate per minute due to an increase in the penetration of lower priced tariffs into the customer base. India is now the second largest emerging market for Vodafone, after South Africa. At constant exchange rates, EBITDA for Vodafone increased by 23.5% for the quarter. Note that the quarterly figures below include the impact of foreign exchange. However, if you take into account exchange rate fluctuations, India service revenues declined quarter on quarter, with voice revenues declining 6.58%, even as messaging (2.56%) and data/VAS (1.82%) revenues increased. Data/VAS Focus Data/VAS revenues have been growing for Vodafone every quarter, even though the growth was marginal over the last two. The company says that it will look to capitalize on the increase in demand for data services, by developing its data networks in Indian and African markets, looking to offer data pricing plans to tiered plans and differentiated service levels, to encourage data adoption and adjust pricing to usage. As we had reported earlier, Vodafone is in the process of setting up a data services development center in Bangalore. Download:…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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