Pradeep Shrivastava, former CMO at Idea Cellular, has joined Videocon Telecommunications as Director of Operations, reports Afaqs, adding that Shrivastava will oversee sales, service and marketing related activities for Videocon’s telecom operations. MediaNama has been unable to contact Shrivastava, and will update when we have more.

Shrivastava was with Idea Cellular for around eight and a half years, and had left Idea Cellular in July, under controversial circumstances. Prior to joining Idea Cellular, he was VP (International) for The Global Green Company. He has also worked with Hindustan Lever and Lintas. Shrivastava is a post graduate from St. Stephen’s College, Delhi, and an MBA from IIM Ahmedabad.

Videocon, a GSM operator, had 4.48 million connections at last count. Readers should note that Videocon intends to demerge its telecom business, with the objective of raising funding for rolling out operations