Aircel has launched 3G experience zones in Chennai, to allow customers to experience high speed data connectivity. The experience zones have been launched at four locations in Chennai: Atrium2, Spencers Plaza; Fun City, Express Avenue; Atrium Citi Centre; & Aircel Store, PH road. In terms of services on offer, Aircel is offering demos of IVVR (Interactive Video Voice Response), Aircel 3G PocketInternet portal and Video calls. I’m quite keen on taking a look at how they’re going to deploy mHealth with Apollo Hospitals.

Mobile VAS company IMI Mobile* informs us that they’re powering the Interactive Voice & Video Response (IVVR; Video Portal) and 3G PocketInternet service, and have inked a deal to power full scale deployment for the service once it is rolled out. The company says that the content published will be categorized, and made discoverable through full text search, apart from other discovery mechanisms such as automatic recommendations, top rated content and most viewed. Ideally, they should look to incorporate social recommendations and sharing via Twitter, Facebook and Orkut, as well as SMS, and perhaps even surface ‘most shared’ content. Discovery of content is the main challenge for mobile services, and has been for a while.

It’s particularly interesting to note that for users with 3G SIM’s, Aircel will direct users to a separate on-deck WAP portal which will surface high data consumption content like video streaming and video on demand services. 3G, it is expected, will be all about video.

Aircel has 3G spectrum in 13 circles, and has paid Rs. 6499.46 crore for the spectrum. Remember that apart from 3G, Aircel has also paid Rs. 3438.01 crore for Broadband Wireless Access spectrum in eight circles. In Chennai (and Tamil Nadu), they have both BWA and 3G spectrum.

So that’s at least one of the 3G deals closed. Remember that OnMobile Global had acquired Dilithium Networks in the hope of closing those deals.

*Disclosure: IMI Mobile is an advertiser with MediaNama

Related:
Aircel Ties Up With Apollo Hospitals For Mobile Healthcare