Does the acquisition of Cricket live streaming rights really translate into revenue and profitability? Tell us what you think. The latest is that Reliance Communications has partnered with the International Cricket Council as its 'Global Partner" for the 2011 Cricket World Cup, beginning on February 19, 2011, and will offer live mobile streaming, scores and commentary, as well as the official theme song as caller tune. All in all, there will be 49 matches. So far, with the exception of Reliance Communications for a few tournaments, live streaming rights have mostly been picked up by independent aggregators like Apalya Technologies or Zenga, and offered through multiple telecom operators. The difference with the 2011 World Cup is that telecom operators will have 3G services live, and they will be looking to drive signups for 3G services, or to make existing customers convert to 3G. So if the end goal is signups, not revenue from the live streaming, then the acquisition of rights will be seen as a marketing spend. RCOM has taken the rights for the ICC Cricket World Cup 2011, but there's an even bigger tournament after that, and the demand for IPL-4 mobile live streaming rights could well go up. For now, though, the fate of IPL-4 is still uncertain, and we don't know if GCV still has rights. company has bagged the license to offer 3G services in 13 key circles including Mumbai, Delhi and Kolkata. Reliance Mobile also offers pan-India CDMA and GSM Services across 24000 towns…
- Why is Twitter’s move to withhold accounts amid internet shutdown in Punjab problematic? March 21, 2023
- RTI: No details on how many entities have complied with CERT-In’s cybersecurity directions March 21, 2023
- Flipkart Not Required to Take “Action” on Copyright Complaints Under Platform Regulation Rules: Delhi HC March 21, 2023
- RTI: Indian govt says registration on U-WIN “not compulsory” yet for vaccination, but is the information public? March 21, 2023
- Cybersecurity rules: Only 15 entities reported incidents within the stipulated 6 hours, RTI reveals March 21, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...