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Will The Battle For Mobile Live Streaming Rights Heat Up Once 3G Services Launch?

Does the acquisition of Cricket live streaming rights really translate into revenue and profitability? Tell us what you think. The latest is that Reliance Communications has partnered with the International Cricket Council as its 'Global Partner" for the 2011 Cricket World Cup, beginning on February 19, 2011, and will offer live mobile streaming, scores and commentary, as well as the official theme song as caller tune. All in all, there will be 49 matches. So far, with the exception of Reliance Communications for a few tournaments, live streaming rights have mostly been picked up by independent aggregators like Apalya Technologies or Zenga, and offered through multiple telecom operators. The difference with the 2011 World Cup is that telecom operators will have 3G services live, and they will be looking to drive signups for 3G services, or to make existing customers…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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