wordpress blog stats
Connect with us

Hi, what are you looking for?

Will The Battle For Mobile Live Streaming Rights Heat Up Once 3G Services Launch?

Does the acquisition of Cricket live streaming rights really translate into revenue and profitability? Tell us what you think. The latest is that Reliance Communications has partnered with the International Cricket Council as its 'Global Partner" for the 2011 Cricket World Cup, beginning on February 19, 2011, and will offer live mobile streaming, scores and commentary, as well as the official theme song as caller tune. All in all, there will be 49 matches. So far, with the exception of Reliance Communications for a few tournaments, live streaming rights have mostly been picked up by independent aggregators like Apalya Technologies or Zenga, and offered through multiple telecom operators. The difference with the 2011 World Cup is that telecom operators will have 3G services live, and they will be looking to drive signups for 3G services, or to make existing customers convert to 3G. So if the end goal is signups, not revenue from the live streaming, then the acquisition of rights will be seen as a marketing spend. RCOM has taken the rights for the ICC Cricket World Cup 2011, but there's an even bigger tournament after that, and the demand for IPL-4 mobile live streaming rights could well go up. For now, though, the fate of IPL-4 is still uncertain, and we don't know if GCV still has rights. company has bagged the license to offer 3G services in 13 key circles including Mumbai, Delhi and Kolkata. Reliance Mobile also offers pan-India CDMA and GSM Services across 24000 towns…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ