wordpress blog stats
Connect with us

Hi, what are you looking for?

Video Ad Network VDOPIA Claims It’s Turned Profitable; Call For Funding?

VDOPIA, the video advertising network backed by Nexus Venture Partners, has reported that it has turned profitable for the quarter, claiming that revenues have grown by 200% when compared with the same quarter last year, and a 200% growth in revenues quarter on quarter. VDOPIA hasn’t disclosed absolute revenue details, or whether they’ve cut costs, but remember that such stupendous revenue growth is usually on a low base. Either that, or there’s been an unlikely torrential increase in video advertising in India.

Publisher growth could also be a reason, and VDOPIA appears to have done well with the publisher acquisition: it claims to reach out to over 10 million unique users across 120 publishers, with publishers like user generated video sites like DailyMotion and Metacafe, and publishers like the Web 18 Group, India Today Group, Sify, Bollywood Hungama, Zee group, and (this is new to us) Games publishers Mochimedia.What holds VDOPIA is good stead is its Cricket deals, where, except for the IPL property that is with YouTube, it serves advertising on most Cricket tournaments, on CricketNirvana (which has rights for BCCI’s International Cricket matches in India through its parent company Nimbus, ESPN (Cricket World Cup and Champions League T20).

VDOPIA is claiming an 80% marketshare in India – something which may be contested by competitors like Jivox and Times Audience Network, and perhaps even Komli Media. NetworkPlay has only just signed a technology deal for rolling out its video advertising. Vdopia claims to serve 100 million video advertising impressions every quarter, and says it has powered multiple-campaigns for over 300 brand advertisers.

In what reads like a call for attracting funding, the company says in the release: “With its three offices in India and a global team of 50 employees, Vdopia expects to aggressively expand in the coming months. The company has charted out plans to add new office locations, recruit more staff and expand business to the Far East & APAC regions.” So, how does it work? Hypothetically speaking: cut your costs, show profit, talk about future investment plans. Nothing wrong with that.

VDOPIA last raised $4 million in funding a year ago. It’s competitor Jivox, raised $4 million in funding a few months ago.

Jivox Raises $4 Million From Opus Capital, Helion Ventures
– Jose Felix On Cricket Nirvana’s Experience With Live Streaming Cricket Matches
– VDOPIA Raises $4M From Nexus Venture Partners; Indian Video Ad Trends
Times Audience Network To Launch PlayTime In-Banner Video Ad In India

Advertisement. Scroll to continue reading.

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...


Releasing the policy is akin to putting the proverbial 'cart before the horse'.


The industry's growth is being weighed down by taxation and legal uncertainty.


Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ