VDOPIA, the video advertising network backed by Nexus Venture Partners, has reported that it has turned profitable for the quarter, claiming that revenues have grown by 200% when compared with the same quarter last year, and a 200% growth in revenues quarter on quarter. VDOPIA hasn’t disclosed absolute revenue details, or whether they’ve cut costs, but remember that such stupendous revenue growth is usually on a low base. Either that, or there’s been an unlikely torrential increase in video advertising in India.
Publisher growth could also be a reason, and VDOPIA appears to have done well with the publisher acquisition: it claims to reach out to over 10 million unique users across 120 publishers, with publishers like user generated video sites like DailyMotion and Metacafe, and publishers like the Web 18 Group, India Today Group, Sify, Bollywood Hungama, Zee group, and (this is new to us) Games publishers Mochimedia.What holds VDOPIA is good stead is its Cricket deals, where, except for the IPL property that is with YouTube, it serves advertising on most Cricket tournaments, on CricketNirvana (which has rights for BCCI’s International Cricket matches in India through its parent company Nimbus, ESPN (Cricket World Cup and Champions League T20).
VDOPIA is claiming an 80% marketshare in India – something which may be contested by competitors like Jivox and Times Audience Network, and perhaps even Komli Media. NetworkPlay has only just signed a technology deal for rolling out its video advertising. Vdopia claims to serve 100 million video advertising impressions every quarter, and says it has powered multiple-campaigns for over 300 brand advertisers.
In what reads like a call for attracting funding, the company says in the release: “With its three offices in India and a global team of 50 employees, Vdopia expects to aggressively expand in the coming months. The company has charted out plans to add new office locations, recruit more staff and expand business to the Far East & APAC regions.” So, how does it work? Hypothetically speaking: cut your costs, show profit, talk about future investment plans. Nothing wrong with that.
VDOPIA last raised $4 million in funding a year ago. It’s competitor Jivox, raised $4 million in funding a few months ago.
– Jivox Raises $4 Million From Opus Capital, Helion Ventures
– Jose Felix On Cricket Nirvana’s Experience With Live Streaming Cricket Matches
– VDOPIA Raises $4M From Nexus Venture Partners; Indian Video Ad Trends
– Times Audience Network To Launch PlayTime In-Banner Video Ad In India