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Turner Inks Cross-Platform Content Deal With Hungama; Online Store, Mobile Pay

More content for Hungama to distribute across its network: the company, best known for licensing T-Series content, has inked a deal with Turner for distribution of content from kids’ channels Cartoon Network and POGO, across mobile, DTH and online. The deal covers content related to brands ilke Ben 10, The Powerpuff Girls, Johnny Bravo, Dexter, Tom & Jerry, as well as POGO’s original productions such as Chhota Bheem, M.A.D., among others.

Much of the content, it appears, will be mobile: wallpapers, ringtones, caller tunes and games, as embedded content, mobile memory cards and mobile platforms, on Hungama.com, DTH (Hungama has a deal with Tata Sky) and affiliate websites for the internet platform.

Online Store, Mobile Pay

Interestingly Hungama will manage Cartoon Network’s mobile store on www.cartoonnetworkindia.com enabling users to browse content and also purchase via SMS. Reminds me of Rediff Mobile, which allows users to be billed for content purchases made online. Why don’t more media businesses do this? Surely, the online form factor makes it easier to browse content for purchase.   search Expanding availability across platforms, the consumer will have on the go access to a plethora of entertainment choices.

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