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OnMobile’s Dilithium Call: What They Bought, Plans, Competition, Technology, Biz Model

"As we went into the developed countries, we noticed a product gap in our offering, in terms of 3G and advanced 3G video technology. We went through a detailed process of thinking about developing in house, licensing or acquiring. We were lucky to that we came across Dilithium", OnMobile CEO Arvind Rao said on a conference call held today following the acquisition of Dilithium Networks, which MediaNama had reported first yesterday. "We're happy to have won it away from others. We have teams working on the integration and the go to market plan in particular, approaching our installed base of customers and extending our 2-2.5G services into 3G,"  he added. Details from the call: What has been bought? The technology, 175 patents, the customer installed base and customer contracts; the core engineering team will be on board. OnMobile is not buying the company. Three sets of assets: 1. products that allow OnMobile to roll out services on a circuit switched network that has now been upgraded for 3G. Onmobile will be able to provide IVVR (interactive video portal), Video call completion, streaming services live or on demand. 2. Products that allow content providers who have video assets (content) to directly supply those on a 3G network, without doing transcoding. The transcoding is on the fly, allowing the content to be viewed on multiple handsets, without any preparation from the content provider. 3. Technology that allows telecom operators to optimise their network for video. Video tends to be bandwidth intensive, and…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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