wordpress blog stats
Connect with us

Hi, what are you looking for?

,

Indiatimes Launches Luxury Blog Luxpresso; HealthMeUp & DigitalBE?

Update: Indiatimes CEO Rishi Khiani informs us, via email, that HealthMeUp is being launched next, alongwith a mens lifestyle blog. Earlier: The latest from the Indiatimes'* stable is Luxpresso.com, a luxury site that, from what we've heard, is a part of its blog network. The site focuses on luxury goods for the India market, and looks like it will offer competition to the likes of the Vogue India and GQ India combine, with lifestyle content on fashion, accessories, travel, gadgets and celebs. Do keep in mind that a company that the Times of India group invested in - Instamedia - has a blog called BornRich, which has similar content, but doesn't target the Indian market. Luxpresso, strangely, is running ad networks (Tyroo and Adsense), which showcase non-luxury brands and sites: Also note how the 'Ads by Google' is barely visible. Perhaps the site is currently testing ads, and will incorporate luxury brand advertisers later. Luxpresso follows the rather eventful launch of their personal technology blog Technoholik earlier this year, and the pilot and puzzling disappearance of two other blogs - more on that below. Earlier this month, Alootechie had reported that other Indiatimes properties like Zigwheels (Auto), Golfingtimes (Golf), Wine Society of India (Wine) and iDiva (Women) are being transitioned to the blog network. iDiva appears to have already made that move. Health and brand advertising verticals? Earlier this year, Indiatimes had soft-launched two other blogs: - HealthMeUp: (dns points to Indiatimes, domain details cloaked) was live during July (Google Search and Twitter),…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ