With three portals in four months, Condé Nast India appears to be on a roll. The luxury media business has launched the website for Condé Nast India Traveller, just in time, given its plans for launching the magazine in India in October 2010. The website went live on October 1st 2010. The property intends to provide content catering to the affluent Indian traveller, covering the lifestyle segment that its other properties – GQ India and Vogue India. Conde Nast Traveller has a separate section for Travel Deals, which appear to be based on direct deals with Hotels. The site has suggestions for Where To Go, Where To Stay, and What To Do. Not quite TripAdvisor, but better curated. And there are travel awards.
As has been the case with its other properties, the website is supplemented with Twitter and Facebook accounts, though in this case, there’s a YouTube account for video content (one video so far). The magazine, according to Afaqs, is priced at Rs 100 and will be a bi-monthly. Interestingly, the website has separate section for content from the magazine.
– Condé Nast India Sets Up Digital Divison With Maya Hari At The Helm
– Vogue India Relaunched; Maya Hari On Conde Nast India’s Approach To Digital
– Part 2: Maya Hari On Conde Nast India’s Approach To Digital Sales
– GQ Launches Online Portal In India
– Cleartrip Expands Small World Partnerships To Yahoo, Flickr; Suggestions, Licenses