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Buying To Sell? Komli Acquires UK Online Marketing Co Indoor Media

Komli Media is spreading its wings: they’ve annouced today, the acquisition of Indoor Media, an online marketing company in the UK, targeting an Ethnic population; in June, they had acquired Australian site representation firm PostClick. This gives Komli “real estate” in the AsiaPac region, as well as UK. With Indoor Media, comes an ad network called AdMasala, which, according to its website, caters to an ethnic population targeting audiences on British Asian, Indian, Pakistani, Sri Lankan, Bangladeshi, Polish and Chinese sites.

They claim that their content portfolio covers 400 websites; a few sites listed below, including those from the Indiatimes and Web18 stables. Indoor Media was founded by Murly Tiwari and Jay Rai in 2007, and is headquartered in London, UK, and claims to have an aggregate UK reach of 2.6 million enthnic minority users. Indoor’s clients include marketers such as Mercedes, the UK Government, O2, Vodafone and Western Union among others.

Following these two acquisitions, Komli is now claiming to be “Asia Pacific’s leading digital media network platform”, with leadership among ethnic audiences among the four largest English speaking economies – Australia, Canada, UK and US. How modest. Komli also represents Facebook and Babycenter in India.

Komli Media had raised $6 Million in funding in July 2010, Nexus Venture Partners, Helion Venture Partners, and Draper Fisher Jurvetson, but COO Prashant Mehta had declined to share any substantive details about how the ad network is performing. My take is that they’re quickly acquiring real estate across geographies, it appears that they’re buying to eventually sell. Not that there is anything wrong with that, but where else is the exit for its investors – an IPO?

Related:

Komli
Ad Network Komli Media Raises $6 Million In Funding For AsiaPac Expansion
– Komli Media Acquires Australian Site Rep Firm PostClick For Market Entry
– Komli COO Prashant Mehta On PostClick Acquisition; Vizisense To Go Freemium

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Pubmatic
– PubMatic Closes $7.5 Million Series C Funding From Existing Investors
– Pubmatic Rasies Series B; Separated From Komli Last Year

Vizisense

Vizisense Launches Paid Features In India; Appoints Australia MD
– Komli Launches Vizisense Audience Measurement System; Targets A Panel Of 50-100k

Indoor Media site portfolio (source: Indoor Media)
BRITISH ASIAN
redhotcurry.com
desihits.com
asiansinmedia.org
asianamag.com
easterneyeonline.co.uk
gg2.net
asiantrader.biz
chillitickets.com
chaisamosa.net

INDIA
TimesofIndia.com
indiatimes.com
HindustanTimes.com
TheEconomicTimes.com
IBNLive.com
NDTV.com
indiwo.com
buzz18.com
tech2.com
bollywoodhungama.com
smashits.com

PAKISTAN
Jang.com.pk
Dawn.com
Pakistanweekly.co.uk

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SRI LANKA
srilankaweekly.co.uk
tamilwin.com

BANGALDESH
bangladeshweekly.co.uk
ukbengali.co.uk
bangla.com

POLAND
Gadugadu
PolishExpress
Anglyja
Onet
Polot
Emito
Polish Zone
Londynek

CHINA
Uwants.com
Businessweekasia.com
HKTDC.com
HKEJ.com
881903.com

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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