Tushar Vyas, previously Director and CMO at Digital Advertising startup Surewaves, has returned to media buying agency GroupM as National Director (Interaction) after three years. An email was sent out to employees today announcing his return, and Vyas subsequently confirmed this development to MediaNama. As a part of his current role, he will also look into M&A and Investments on the digital front for the agency.
Vyas had left GroupM for SureWaves along-with two other execs – Sanchit Sanga and Shashank Gawade. Sanga returned to the agency, and is now Head of Search Marketing for GroupM in South East Asia. Vyas said that he remains an advisor with SureWaves, which has recently rolled out advertising on digital cable in Kerala, in partnership with AsiaNet Satellite Communications. It also has a digital Out Of Home (OOH) advertising network.