In its annual report (6K filing) earlier this month, Rediff.com reported that its advertising revenues from India were Rs. 50.22 crore for the financial year ending March 31st 2010, down 21.4% from Rs. 63.97 crore for the previous fiscal year. In comparison to its advertising revenues, its Fee based revenues (including e-commerce, email, matchmaker, CRBT etc) were down 19.59% to Rs. 20.69 crore. This figure is inclusive of service tax, but it does give us the contribution of non-advertising related businesses to Rediff's topline. While Rediff hasn't disclosed a split in its fee based revenues for India, some idea of its international fee based revenues can be gleaned from its foreign exchange earnings: Rediff.com India earned Rs. 30,25,973 from e-commerce services as foreign exchange, down from Rs. 36,21,415 a year ago, and Rs. 1,08,87,553 from Media, Mobile and other services, down from Rs. 1,71,88,651. Rediff.com Inc, wherein website (advertising and fee based) revenues targeting the Indian American community are recognized, reported gross income of $1,029,370, and Gross and Net Profit of $163,253. In terms of Rediff's other businesses outside India: - India Abroad (publication): reported gross income of $2,688,339 and Gross Loss (before depreciation, amortization, impairment write down and taxes) of US $354,519, and net loss of $415,241. - India in New York Inc (a subsidiary of India Abroad) reported a gross income of $214,099, and Gross and Net Profit (before depreciation, amortization, impairment write down and taxes) of US $131,939. - India Abroad Publications (Canada), Inc: reported gross income…
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