wordpress blog stats
Connect with us

Hi, what are you looking for?

Online Radio Astrology.fm Launched By GaneshaSpeaks.com

Astrology portal GaneshaSpeaks.com has launched Astrology.fm, an online radio station with 24 hour astrology related programming. The site targets consumers online and on the mobile Internet, with astrology related shows like Daily Darpan, Divine Darshan, Astro Advise, Sacred Numbers, Wellness, Health and Healing, Cosmic Call, among others. Speaking with MediaNama, a GaneshaSpeaks executive said that the shows are pre-recorded, and not live, and there’s a team of 10-12 people managing Astrology.fm. They haven’t looked at the monetization opportunities yet, but these new features are intended to increase visibility. They have content from GaneshaSpeaks.com, and also run a call center for astrology consultation services. The Astrology team that works with GaneshaSpeaks, dedicates some time for Astrology.fm. Siddhivinayak Astrology Services, the company that owns GaneshaSpeaks, also has a mobile short code 55181 across Vodafone, Idea, Reliance, Uninor and MTS, for astrological guidance.

Our Take: Monetizing Astrology.fm

The target market for such astrology sites is usually NRIs, and GaneshaSpeaks claims thatit gets 1 million visitors a month, and claims a market share of about “45% of the organised segment”.

Astrology.fm, apart from radio-around-the-clock, offers free Q&A to users through a form. This may be a means of expanding the database for GaneshaSpeaks. Additionally:

– The leads generated from Astrology.fm could perhaps be used to up-sell some of the Astrology services already available, including the call center based consultation, specialized reports and predictions, as well as suggested cures.
– The Astrology.fm channel currently has advertising breaks where shows are being promoted, but like in case of religious channels on Indian Television, advertising breaks could be used to promote related products.

Airtel Launches “Live Aarti” On Mobile
Astrology Futures: NDTV-Astrolife; ExpressIndia-GaneshaSpeaks; Indiatimes Astrospeak
Astrolife.com Bought From People Group By Business Head Raj Rao

You May Also Like


The Indian government has amended the internet shutdown rules, formally known as the Temporary Suspension of Telecom Services Rules, to restrict the validity of...


Rajasthan suspended internet in four districts — Dungarpur, Udaipur, Banswara and Pratapgarh — on Saturday after violent protests erupted in Dungarpur district on Thursday...


When Jio announced “truly unlimited” wireline broadband, many naive people — myself among them — were quick to assume that words had meaning, that...


In-flight internet services should be available only over Wi-Fi and only when a flight reaches an altitude of 3000 metres, India’s civil aviation regulator...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ