wordpress blog stats
Connect with us

Hi, what are you looking for?

Times Audience Network To Launch PlayTime In-Banner Video Ad In India

Times Audience Network (TAN), the digital video arm of the Times of India group, appears to be on a drive to acquire video inventory for the Indian market. After acquiring the mandate to sell advertising for Monsoon Ads publishers in India last week, TAN has announced a deal with TubeMogul, to launch PlayTime advertising platform in India. TAN will sell PlayTime inventory to advertisers in India, on a cost-per-view basis.

Launched in March 2010, PlayTime has powered over 150 major brand video advertising campaigns, delivering over 100 million views. Playtime allows delivery of video ads in a standard advertising banner unit, a capability which Komli Media also introduced a year ago, but what is perhaps more important for TAN, is the global publishers that it gets access to for serving ads to Indian users, and the analytics.

According to TAN, Playtime aggregates publishers like TechCrunch, Gizmodo, MarthaStewart.com, CNN among others. (Note: we’ve asked TAN for more publisher names). Advertisers also get access to analytics like reporting on views, minutes-watched, social sharing (i.e. Facebook shares) and more, segmented by cities, giving advertisers the option control over where their ads run, transparency on placements and detailed reporting on metrics brands care about.

So one might end up seeing more Indian TV commercials repurposed for the Internet, hopefully, though, not on auto-play.

Times Audience Network To Do India Sales For Monsoon Ads Network
Live.Indiatimes.com Live Streams Channels Viacom18, TV Today, STAR; Silverlight
– Jivox Raises $4 Million From Opus Capital, Helion Ventures
Komli Media Video Enables Ad Network

Advertisement. Scroll to continue reading.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'


India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...


There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data


Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.


The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ