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Updated: Zapak Ties Up With 6Waves For Social Games; Microtransactions, Radio City, Monster

Update: “Mall World”, we’re informed, has been developed by 50 Cubes, which owns the rights to the games intellectual property. 6Waves is one of the many publishers for Mall World, through which 50 Cubes distributes their game.

Update: In response to a mail for more information on micro-transactions on Zapak, a spokesperson mailed that in the last 2 years they’ve received payments from over half a million unique users through various micro transaction modes. For Crazy Kart, the only game with micro-transactions until the 6waves deal, Zapak has around 210,000 total users per month, with an average revenue per paying user (ARPPU) of around Rs. 450. Zapak users utilize CK Cash Card, Zapak Gameplex and Reliance web world EPOS, Credit Cards/Net Banking and ISP partner payment modes for paying for games. Other games are monetized with subscriptions:
– Runescape: has a monthly subscription of Rs. 150 per month for access to premium zones, and extra quests, with 120,000 users a month, and “a big percentage of them engage in premium subscriptions”.
– Power Soccer, wherein the user has to buy power tokens to buy in-game items. These are available as 3 packages: 25 power tokens for Rs. 116, 55 tokens for Rs. 233 and 115 tokens for Rs. 467.
– Chobots: A 1 month ‘citizenship ‘ costs Rs.100, 6 months costs Rs.500 and 12 months costs Rs. 900. The money converts to ‘bugs’, an in-game currency.

Earlier: Reliance ADA Group company Zapak.com will bring Facebook based social games from Hong Kong based 6Waves to the Indian market. Zapak will be the marketing and payment partner for 6Waves, which include Mall World (5 million users, it is claimed), World PokerHappy HarvestAnimal ParadiseMy Fishbowl, Happy HotelDress Me Up and Shadow Empire. 6Waves has around 10 million users for 20 games on Facebook, which Zapak could help grow. In January 2010, 6Waves raised $17.5 million in investment from Insight Venture Partners.

Zapak had also recently launched games within Facebook

Microtransactions

This is a tricky one from Zapak – micro transactions aren’t the norm in India, and frankly, very few people have billing reach, apart from telecom operators. Kreeda Games, which had raised $2.5 million from IDG Ventures and Softbank, had also banked on microtransactions for its DanceMela series, but it really hasn’t taken off. Zapak also has micro-transactions for its game CrazyKart (details here), though we’re not quite sure about how its doing, and have asked Zapak for more details.

Zapak will integrate local payment options like credit cards, netbanking, and its own Zapak pins to facilitate item purchases in India. Naspers/MIH and TenCent owned social networking site Ibibo recently introduced a bunch of social games “inspired” by successful international franchises, with one key feature – microtransactions through telecom operator billing.

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Other tie-ups

– Zapak has launched Radio, along-with FM Station Radio City, to allow users to stream music while playing games, at http://www.zapak.com/radio.php
– Apparently helping Monster.com collect resumes here.

Related:
Udpate: Zapak Launches Games Within Facebook

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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