TimesJobs.com has launched a very interesting, industry centric initiative: DialBPOJobs is a voice based call-in service which allows Business Process Outsourcing companies (BPOs), which primarily employ telemarketers or tele-support service operators, to screen applicants. Applicants call a toll-free number 1800-3000-3003, and add or edit their voice-based profiles for jobs. Recruitment is a key function at BPO entities, and because of significant attrition (between 20-30%), they are continuously looking to hire.

Because the recruitment is primarily done on the basis of the candidates grammar and pronunciation, it’s easier for recruiters to screen voice based applications. It is a perfect fit, since it would end up reducing the turnaround time for recruitment. In most other industries, the time taken for screening voice based applications would have been much more, but here it is core to the job. TimesJobs appears to have achieved a certain degree of success with this: they claim to have placed 1200 jobseekers, listed 600 recruiters, and have around 15,000 open positions. Among recruiters, they’ve got on board Aditya Birla Minacs, Dell, Amazon, Deloitte, HCL, EXL, Cognizant, Convergys, IBM, Accenture, Unisys & Wipro, among the early adopters.

This is the second such initiative from Times Business Solutions on IVR: They had launched “MagicBricks on Phone” was launched in September last year, in eight languages (Hindi, English, Marathi, Gujarati, Bengali, Tamil, Kannada and Malayalam), again, using a toll free number 1-800-200-4050. That, however, was assisted property search.