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Tata Docomo Expands MySong Offering To Unlimited Music

Tata Docmomo has expanded its MySong offering to a weekly subscription price of Rs. 10 per week, and access to unlimited songs. MySong, a Reverse Ringback Tone service, allows mobile subscribers to listen to songs while making a call. Usually, telecom operators make money both from customers for both subscription to a particular song, as well as a per-minute charge on changing the song. The service is powered by OnMobile Global. Tata Docomo is allowing customers to change the song for free (by dialling 543217), "lifetime" validity for the song, and a maximum of 50 songs in the library. Customers can also set their MySong as their Caller Tune (allowing those calling them to hear it), by paying a monthly subscription fee of Rs. 30. This is an alternative to their other plan for the service - a monthly fee…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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