Tata Docmomo has expanded its MySong offering to a weekly subscription price of Rs. 10 per week, and access to unlimited songs. MySong, a Reverse Ringback Tone service, allows mobile subscribers to listen to songs while making a call. Usually, telecom operators make money both from customers for both subscription to a particular song, as well as a per-minute charge on changing the song. The service is powered by OnMobile Global.
Tata Docomo is allowing customers to change the song for free (by dialling 543217), “lifetime” validity for the song, and a maximum of 50 songs in the library. Customers can also set their MySong as their Caller Tune (allowing those calling them to hear it), by paying a monthly subscription fee of Rs. 30.
This is an alternative to their other plan for the service – a monthly fee of Rs 15 for 30 days, and Rs. 10 per song with a validity of 90 days. Add to that, Rs. 0.02 per second for activation of the service. So with the new offering, they’re making more in terms of a subscription fee, but also offering the customer a better choice. Sounds reasonable.