wordpress blog stats
Connect with us

Hi, what are you looking for?

Reliance ADAG & CBS JV BIG-CBS To Launch 3 Channels By Year End

Reliance Broadcast Network Limited, part of Reliance ADAG, and CBS Studios International, a division of CBS have formed a 50:50 joint venture as a limited liability company – BIG CBS Networks Pvt. Ltd. BIG CBS will create three new English TV channels, which will be premiered in the fourth quarter of the 2010 calendar year, offering users new and current CBS programs:

– BIG CBS Prime, a premium English general entertainment channel
– BIG CBS Spark, an English youth channel
– BIG CBS Love, an English entertainment channel focused on women

Two years ago Mint had reported Reliance ADAG’s plans to launch 20 channels.

Distribution

To audiences across the Indian subcontinent covering India, Nepal, Bhutan, Sri Lanka, Bangladesh, the Maldives and Pakistan, across digital and analog platforms. Remember that Reliance ADAG also has a distribution vehicles in BIG TV, their DTH venture, and the recently acquired Reliance Digicable. They haven’t yet launched their IPTV business, though.

Content

On offer will be shows like Hawaii Five-0,The Defenders, Blue Bloods, NCIS, Survivor, CSI, 90210, America’s Next Top Model and Entertainment Tonight, as well as library content (of which CBS has 70,000), like Melrose Place, Star Trek: The Next Generation, Frasier, Everybody Loves Raymond, and Charmed, to name a few. Some of this content is already being shown on channels in India. The venture will also acquire content from third party suppliers and will consider producing original English language programming for the channels, in the future.

Advertisement. Scroll to continue reading.

The JV may later explore launching Hindi and Regional language channels as well. Remember that Reliance ADAG also has TV production through BIG SYNERGY and BIG Productions, and filmed content through BIG Pictures, apart from international partnerships with DreamWorks.

Related:
RCOM To Merge Broadband, IPTV, DTH & Cable TV Ops; Acquires Digicable In Stock Deal
RCOM Inks Exclusive Deal With Universal Music For GSM, CDMA, 3G & Mobile Broadband

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...

News

Releasing the policy is akin to putting the proverbial 'cart before the horse'.

News

The industry's growth is being weighed down by taxation and legal uncertainty.

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ