wordpress blog stats
Connect with us

Hi, what are you looking for?

RCOM Inks Exclusive Deal With Universal Music For GSM, CDMA, 3G & Mobile Broadband

On OnMobile Global’s recent earnings conference call, one of the comments was on telecom operators choosing to bypass content aggregators like Hungama Mobile and Mauj, and platform companies like OnMobile (which is also aggregating content); There is an opportunity for telecom operators (higher up in the content value chain) to do direct deals with music labels by paying royalties themselves, and leveraging their scale. Now Reliance Communications has gone ahead and inked an exclusive direct deal with Universal Music, to launch a Simply Music Initiative, with seemingly “substantial investments”.

Simply Sliced & Diced Plans; What Is A 3G Music Service?

Two new plans have been freshly hatched:

– The Simply Music Gold Pack at Rs. 25 per month: 3 full length track, 3 ringtones, 4 callertunes and 30 minutes mobile Radio Web streaming.
– The Simply Music Platinum Pack at Rs. 99 per month: 10 full length tracks, 10 ringtones, 10 callertunes and 100 minutes of mobile Radio Web streaming.

This format of piece-mealing music will probably work in small towns until the phase III of FM radio auctions in the country. Also, for everyone reporting on this development as a 3G music service…what exactly is a 3G music service?

The Music

Advertisement. Scroll to continue reading.

Universal will offer its entire catalogue of international and Indian music to RCOM, including Indian & western billboard artists such as Shaan, Sunidhi Chauhan, Bon Jovi, Bryan Adams, The Black Eyed Peas, Enrique Iglesias, Eminem, Lady Gaga among others. The two are planning to host concerts together as well. The tie-up, according to RCOM, is a prelude to their 3G launch. From now on, isn’t everything a prelude to the 3G launch?

Remember that Bharti Airtel has laid claims to being India’s largest music company in India – though, frankly, it’s a distributor, not a producer.

RCOM’s says its agreement with Universal Music is in line with similar deals signed by Universal with other operators across the globe including with UK Orange, SingTel, Digi Malaysia, Bouygues Telecom, France Orange, Belgium Base and other Eastern European Operators.

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

News

This article addresses the legal and practical ambiguities in understanding the complex crypto ecosystem in India.

News

It is widely argued that the PDP Bill report seeks to discard the intermediary status of social media platforms but that may not be...

News

Looking at the definition of health data, it is difficult to verify whether health IDs are covered by the Bill.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ