wordpress blog stats
Connect with us

Hi, what are you looking for?

Mauj Acquires Mobile Storage, Apps & Content Site Mobango; A Question

Mauj Mobile, the mobile VAS business which is a part of the the People Interactive group has acquired Mobango, a mobile applications and content store, which provides consumers with themes, videos, pictures, tunes, applications and games. You may not have heard of it before, but Mobango isn't unknown in India: according to Opera's State of the Mobile Web report in November 2009, Mobango was number 21 in India, among Opera Mini users in India. It has served up over 719.5 million downloads, at the time of filing this report, and it ticking over quite quickly. What I find most interesting about Mobango is that it allows users to upload and store up to 2GB of files in the cloud: I assume that this would work as a significant reason-to-stay (maybe not exactly a lock-in) for its users, particularly given that users can access files cross Internet and Mobile, and also upload and edit or convert some of their files. Where this would work for mobile operators is that to access on the mobile - to upload or download your files  or even apps and content from developers, one would end up using data as carriage. Data consumption is on the rise in India, and while telecom operators are looking to push data services (greater repeat usage, revenue from carriage), VAS companies will have to find data products and models to prepare for the data era. And that is perhaps what would have attracted Mauj to Mobango, which, according to one industry…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ