Mauj Mobile, the mobile VAS business which is a part of the the People Interactive group has acquired Mobango, a mobile applications and content store, which provides consumers with themes, videos, pictures, tunes, applications and games. You may not have heard of it before, but Mobango isn't unknown in India: according to Opera's State of the Mobile Web report in November 2009, Mobango was number 21 in India, among Opera Mini users in India. It has served up over 719.5 million downloads, at the time of filing this report, and it ticking over quite quickly. What I find most interesting about Mobango is that it allows users to upload and store up to 2GB of files in the cloud: I assume that this would work as a significant reason-to-stay (maybe not exactly a lock-in) for its users, particularly given that users can access files cross Internet and Mobile, and also upload and edit or convert some of their files. Where this would work for mobile operators is that to access on the mobile - to upload or download your files or even apps and content from developers, one would end up using data as carriage. Data consumption is on the rise in India, and while telecom operators are looking to push data services (greater repeat usage, revenue from carriage), VAS companies will have to find data products and models to prepare for the data era. And that is perhaps what would have attracted Mauj to Mobango, which, according to one industry…
- Summary: India’s new guidelines for online reviews on e-commerce platforms December 5, 2022
- All Real-Money Online Games May Come Under Indian Government’s Proposed Gaming Regulation: Report December 5, 2022
- New guidelines for PLI scheme on drones but MCA yet to regularise drone usage December 5, 2022
- Telegram Once Again Discloses User Information In Copyright Case At Delhi High Court December 5, 2022
- ITI submissions: what are the policy barriers faced by US tech businesses in India? December 5, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...