So Mauj is back in the content aggregation game: the People Group company has inked a three year exclusive deal for mobile, with a consortium of major music labels which includes INRECO, Hindusthan, Manorama Music, JS Audio, Vani and Audio Tracks. The consortium holds music rights particularly for a significant share of Malayalam music, as well as Tamil, Punjabi, Marathi and Bengali music, covering around 15,000 tracks. Apart from the music derivatives (CRBTs and Ringtones), Mauj also gets graphics, Video Clips, Themes, Animations and Colour Logos. They'll get 40-50 new tracks every month across various genres right from retro music to classical to devotional songs. The specific number of films that are a part of the deal has not been disclosed. As we had reported a couple of years ago, OnMobile Global had inked a deal to multiple entities affiliated with the South Indian Music Companies Association, and some of these companies, we're told be industry sources, didn't tie up with OnMobile. Mauj had acquired Eros content in 2007 (a four year deal) but post Dronaa in July 2008, Eros's digital content has been distributed by Hungama Mobile. Other recent content deals include: - Israel’s Content Bunny - Universal Music (IVR In India) - Indiatimes (58888) - Aananda Audio Video - Handygo - SonyBMG For Content Rights For 12 Films
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