BSE listed Intrasoft, which owns the online greetings business 123Greetings has launched its mobile site, MD Arvind Kajaria told MediaNama. The company plans to launch its invites business by October, just in time for the festive season; The second half of the fiscal year - from October to March accounts for a majority of the company's business. 123Greetings reported a profit after tax of Rs. 98.19 lakhs, up 14% year on year, on consolidated revenues of Rs. 7.86 crore for Q1-11, up 100%. MediaNama spoke with Kajaria to better understand the company's business, covering its cyclical nature, advertising trends, investments, its gifting business, and its plans for an online invitations business: MediaNama: How many of your advertising deals are direct? Arvind Kajaria: We have two sources of revenue: one is merchandising and the other is online advertising. I can't give you the exact break-up, but my current sense of advertising would be 50% is from networks and 50% direct. MediaNama: But how many of these are long term deals? What sort of visibility would you have on your revenues? Arvind Kajaria:We're projecting for a topline of Rs. 52 crores this year. The network deals are long term deals, and the direct deals are on an every day basis from direct clients. They are difficult to predict - some are for 15 days, some for 4 days, some for 30 days. Look at it as any other kind if advertising. Short term deals come and go as per clients. They're more…
