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Vodafone Essar’s ARPU Drops To Rs.191, Rev Up 26.4% YoY

New telcos may have wooed many customers to defect to their side, but Vodafone Essar claims they are returning to its network after using promotional plans offered by new operators. Yet, the operator has added fewer connections in the June quarter - 8.2 million compared to 9.5 million in the March 2010 quarter. It now has 109.06 million connections, of which 94.7% are prepaid connections. The other highlight of the quarter was an anniversary of sorts - it has been one year since the price war began in April 2009 and there have been no major slashes of call rates since then, which has helped the company surface in the region. India is now cash positive at an operating level, Vittorio Colao, Chief Executive of Vodafone has said. On the earnings call, he added that organic service revenue in APAC and Middle East region grew by 10.5% in the quarter, primarily because none of the main operators have made major price reductions after the "big one of last year" in India. ARPU Down To Rs.191, Revenues Up 26.4% YoY Competitor Idea Cellular recorded an ARPU of Rs. 182 this quarter, and Vodafone Essar's is now at Rs. 191, a reduction of Rs. 56 from the same quarter last year. Details: Financials | Release | Presentation | Earnings Call Webcast Voice/mobile revenue is up 12% sequentially and 22.6% year on year to GBP 772 million, while messaging revenue has shot up 77.3% year on year to GBP 39 million. Data revenues…

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