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Vizisense Launches Paid Features In India; Appoints Australia MD

(By Anmol Pradhan & Nikhil Pahwa) Vizisense, the audience measurement system from Komli Media, has gone freemium, launching paid options for audience measurement, over and above its free site statistics. This is in line with what Komli Media COO Prashant Mehta had told Medianama in an interview last month. Additionally, the company has also appointed Andrew James Reid as the MD of ViziSense Australia; Reid was with the Peer Group Media as MD before joining Vizisense. The appointment is particularly interesting since Reid was the MD of Nielsen//NetRatings from 2004 to 2007. Nielsen is the dominant player in audience measurement in the Australian market, and Komli Media intends to offer an alternative. Mehta had then told MediaNama that companies in Australia pay 5-10 times more than in India for audience measurement. Vizisense's Freemium Offering ViziSense, which was launched in December 2008 as a free audience measurement service, has now gone paid. It's SiteStats basic and AccuTags (stats for publishers, in exchange for their site being tagged) features remain free, providing a short summary of key statistics for websites being tracked. Additionally, services like SiteStats Advanced, Reports and Case-studies, MediaMix and AdView, require a paid membership. Vizisense has not disclosed the pricing on its website, the pricing details, via a presentation a company executive sent to us, are as follows: For a single login, the price is Rs. 200,000 for a Vizisense Plus , Rs. 300,000 for Vizisense Pro and Rs. 500,000 for Vizisense Advantage. As a paid subscriber, one gets significantly more information: lets take…

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