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#VASAsia: Affle To Launch SMS Live & Pinch; New Offices

By now, you would have probably lost count of the number of mobile applications that allow you to update your status on social networks. At VASAsia, Anuj Kumar, Executive Director (South Asia), Affle to me to what appears to be an upgrade to their widely distributed SMS 2.0 application - called SMS Live. Affle's plans to launch two new apps had previously been reported by Telecom Yatra. Now, a couple of things that are noteworthy about the SMS Live application: - Replaces host SMS application: Affle's SMS Live, much like it's previous avatar SMS 2.0, replaces the host SMS application on the handset, making it the default app. Users can update Facebook and Twitter directly from the same SMS like interface. Being the default application has ensured that people use the application, unlike most other apps that are tried and often forgotten. - Same Message, Different Networks: Facebook and Twitter are integrated with the mobile phonebook (something which Android users are used to by now). SMS Live allows you to send the same text message to some contacts via SMS, others on Facebook or Twitter via data. Doesn't this eat into telecom operator SMS revenues (high margins than data)? Kumar is of the opinion that telecom operators in India, at present, want users to consume more data. - Smoother interface: I found the interface for SMS Live much smoother than SMS 2.0 and the host SMS application on the N95. - Scheduling Messages: the application allows you to schedule a message,…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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