Two media powerhouses - the Network18 Group and (Kalanidhi Maran's) the Sun Network - have formed a joint venture called Sun18, for the distribution of a total of 33 channels across multiple carriage platforms across India, including Cable, DTH, IPTV, HITS and MMDS (Wireless Cable). This also means that the distribution of Network18 channels is now going to be done by a single entity (details of how things have changed below), giving it more bargaining power; remember that Network18 recently announced plans to consolidate its TV channel businesses into a single entity (TV18). For the Sun18 alliance, two new companies will be formed: - Sun18 Media Services South Co, with Tony D’Silva as its CEO, managing the South India market (non Hindi-speaking-markets), and operated by the Sun Network. D'Silva was COO, Sun Distribution Services. - Sun18 Media Services North Co, managing…
