wordpress blog stats
Connect with us

Hi, what are you looking for?

Mid-Day Acquires Classifieds Company SnatchKing; Why?

Midday Infomedia has acquired SnatchKing, a company which was powering print classifieds on the web for a number of media businesses, including the Times Group (Mumbai Mirror), Dainik Bhaskar and Midday itself. Snatchking also runs SnatchKing.com, a site with classifieds for 23 cities, which appears to have been left untended, and is over-run with ads for spam (see this link for “get paid for online ad posting ads”. How ironic)

This primarily looks like a backward integration, and a buyout of a tech solutions provider, rather than the acquisition of a classifieds business. We checked and SnatchKing is also powering a city guide for Midday. We’ve asked Midday for some perspective on the reasons behind this acquisition, because on the face of it, SnatchKing doesn’t appears to have much worth acquiring, a classifieds lead generation platform called “ResponseCenter” which incorporates patent pending technologies notwithstanding.

Midday Infomedia – print and online business, not the Radio business – itself was acquired by Jagran Prakashan in May this year. Jagran has two digital companies – J9 ventures which runs classifieds businesses Khojle.in, and jeetle.in, and MMI Online which runs Jagran Junction and JagranShop.com

Related:
Updated: Jagran’s Online Division MMI Online Launches OnlyMyHealth.com; Mobile; Education Portal Next
Mid Day Sells Print Business To Jagran Prakashan; Share Swap Ratio 7:2

(Update: mentioned that the Radio business was not acquired by Jagran)

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

News

By Divij Joshi (cross-posted from SpicyIP) Telegram, a widely used instant messaging platform, is in a copyright soup before the Delhi High Court, concerning...

News

Jagran Prakashan Limited (JPL), which owns the Hindi daily newspaper Dainik Jagran, has reported consolidated operating revenues of Rs 553 crore for the quarter...

News

Jagran Prakashan Limited (JPL), which owns the Hindi daily newspaper Dainik Jagran, has reported a consolidated operating revenues of Rs 602.5 crore for the...

News

Jagran Prakashan Limited (JPL), which owns the Hindi daily newspaper Dainik Jagran, has reported consolidated operating revenues of Rs 548 crore for the quarter ended...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ