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JustDial’s Reseller Program: Data Collection, But More About Sales

As far as local business listings go, you’re only as good as your database: JustDial, among India’s largest business listings businesses has introduced a Reseller program, writes Pluggd.in. JustDial is looking to pay people to collect data for their database – resellers will be paid Rs. 15 for every unique data (not in JustDial’s records), and an additional Rs. 5 for a photo. Not a new model – print based Yellow Pages listings have traditionally charged for listings, and had feet-on-the-street for collecting data and selling space in their listings.

It’s interesting that JustDial is replicating this model for its telephonic and website based business search service: they are effectively recruiting a large, on-ground sales force that will sell sponsored/premium search results, and help scale its advertiser base significantly (hence perhaps bring stability to revenues?). We see this more as a sales initiative than a data collection initiative: sure you need to keep updating your data (data validation is critical), but that can also be seen as a starting point for the sales process for JustDial.

JustDial offers the recruit 33% of money earned from selling Smart Listings (which we assume will be used for lead generation by businesses), and 20% of the money paid for monthly renewals. Smart Listings cost Rs. 2999 for Type A cities (where JustDial has an office) and Rs. 1500 in others, while monthly renewals cost Rs. 500.

In the past, Info Edge (Naukri) has hired a large sales force of over 1200, to sell online job listings; from what we hear, IndiaMart.com also has a significant number of feet-on-the-street getting Small and Medium Enterprises to register for their online business listings.

Read: JustDial Reseller FAQs

Related:
Trying Out Dial62, MapMyIndia’s Directions & Business Info Call-In Service
M4Mumbai Plans To Crowdsource Local Information For Mobile
Updated: JustDial Accuses Infomedia18’s Askme.in Of Database Theft

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